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Full-Text Articles in Business

Empirical Problems Using The Efficient Frontier To Find Optimal Weights In Asset Classes, Matthew Maher, Harry White, Phil Fry Dec 2011

Empirical Problems Using The Efficient Frontier To Find Optimal Weights In Asset Classes, Matthew Maher, Harry White, Phil Fry

Marketing Faculty Publications and Presentations

This study documents the transitory nature of "efficient" weights in six commonly employed asset classes, going beyond a simple stock and bond classes and using a 30 year data window. We review the literature on asset class diversification, including its failures during the recent credit crisis. Results show that asset class diversification benefits are inconsistent and, contrary to common academic wisdom before recent times, historical asset class covariances (even estimated with decades of data) are poor estimates of future values.


The Role Of Identity In Disposal: Lessons From Mothers’ Disposal Of Children’S Possessions, Barbara J. Phillips, Trina Sego Dec 2011

The Role Of Identity In Disposal: Lessons From Mothers’ Disposal Of Children’S Possessions, Barbara J. Phillips, Trina Sego

Marketing Faculty Publications and Presentations

This study uses depth interviews with mothers about their disposal of children’s possessions to craft a new understanding of the role of identity in disposal. Our study asks: How does identity influence the disposal process of ordinary possessions? A disposal identity continuum of keepers and discarders emerged from the data. This new understanding suggests that disposal involves decisions regarding the match of possession to mother, partner, child, and family identities. When disposal identities lead to conflict between the actors in the disposal decision, decision makers use coping strategies such as subterfuge, avoidance, forced choice, and training/discussion. In addition, the disposal …


The C.A.L.M. Method Of Mass Product Distribution: An Update & Comparative Analysis, Marvin Lovett, Irma S. Jones Jan 2011

The C.A.L.M. Method Of Mass Product Distribution: An Update & Comparative Analysis, Marvin Lovett, Irma S. Jones

Marketing Faculty Publications and Presentations

This paper updates the evaluation of the C.A.L.M. Method: The Consignment Auction Liquidation Marketing Method of Mass Product Distribution as well as provides a limited comparison of eBay as a form of auction product distribution. Originally developed and initiated in 1993 in response to the common need business organizations have for product liquidation outlets, the C.A.L.M method targets audiences contemplating the distribution of products, including manufacturers, wholesalers, retailers, and other entrepreneurs. General merchandise is distributed via consignment auction outlets located throughout the United States. Building on a previously published ten-year time span evaluation on the effectiveness of the C.A.L.M. method, …