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Full-Text Articles in Business
An Insider Scope Of The Present Relationship Between Generation Z And Luxury Brands: Producing And Executing Creative Display Advertisements For Five Luxury Brands, Amrita Deonanan
Honors College Theses
This paper takes a deeper look into Generation Z’s current relationship with luxury brands to gain a better understanding of how to successfully advertise and gain the loyalty of this cohort long-term. By exploring the psychographics of Generation Z consumers and gaining a feel for their lifestyles, shopping habits, and purchase behavior, digital advertisements were developed for five luxury brands to appeal to these consumers through working with graphic design elements that will lure Generation Z consumers to purchase from these brands. In order for Generation Z consumers to identify with the luxury brands illustrated in the digital advertisements, fundamentals …
Best Practices For Social Media Branding, Allison Myers
Best Practices For Social Media Branding, Allison Myers
Honors College Theses
Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing …
How Digital Content Marketing Affects Viewership And Engagement Of Multiplayer Online Battle Arena Esport Events: An Examination Of League Of Legends, Joshua J. Lord
Honors College Theses
Recently esports, specifically Multiplayer Online Battle Arena (MOBA) esports has grown to where esports pull upwards of 150 million hours watched per specific major event. Despite this, esports and specifically Multiplayer Online Battle Arena esports have extraordinarily little literature on what factors affect viewership. This Honors thesis attempts to illustrate how the Digital Content Marketing (DCM) of esports affect the event’s viewership and engagement of viewers during and after the event using data from esports charts and social media. This study has theoretical implications for digital content marketing and expands the literature of esports and looks to spark future discussion …