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Investigating Supplier Accommodation Of Customers: A Mixed-Method Approach, Monique Lynn Murfield

Doctoral Dissertations

The purpose of this dissertation is to investigate and begin to formulate an understanding of supplier accommodation of customers from the supplier’s perspective, its impact on supplier relational performance outcomes, and the associated impact on buyer’s perceptions and evaluation of the relationship. Supplier accommodation of customers (SAC) is defined as the supplier’s efforts to make special adjustments in response to a specific customer’s changing needs and unforeseen changes, and is conceptualized as consisting of elements of supplier flexibility and supplier adaptation. Extant research has focused on the buyer’s perspective of SAC, with little regard for the supplier’s perspective of relational …