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Full-Text Articles in Business
Strange Fruit: Images Of African Americans In Advertising Cards And Postcards, 1860-1930, Meghan Brooke Holder
Strange Fruit: Images Of African Americans In Advertising Cards And Postcards, 1860-1930, Meghan Brooke Holder
Dissertations, Theses, and Masters Projects
No abstract provided.
Marketing To The 'Liberated' Woman: Feminism, Social Change, And Beauty Culture, 1960--2000, Elizabeth A. Kreydatus
Marketing To The 'Liberated' Woman: Feminism, Social Change, And Beauty Culture, 1960--2000, Elizabeth A. Kreydatus
Dissertations, Theses, and Masters Projects
This dissertation is a study of the influence of the women's movement on the marketing of beauty products between 1960 and 2000. The first and last chapters study feminist critiques of normative beauty standards and explore the challenges feminists faced when they tried to effect cultural change.;While the dissertation is framed by analysis of feminist engagement with beauty culture, the bulk of the dissertation examines beauty industries, focusing on the ways that these industries reflect debates over woman's identity and status. Chapter two traces the marketing of perfume between 1960 and 2000 by chronicling changing advertising campaigns as marketers adapted …
From Ads To Artifacts: The Selling Power Of Gender Ideology In America, 1890-1910, Andrea Griffin Clark
From Ads To Artifacts: The Selling Power Of Gender Ideology In America, 1890-1910, Andrea Griffin Clark
Dissertations, Theses, and Masters Projects
No abstract provided.
The Other Faces Of Mount Rushmore: Tourism, Advertising, And The Commodity Of Experience, Jill Angela Mcnutt
The Other Faces Of Mount Rushmore: Tourism, Advertising, And The Commodity Of Experience, Jill Angela Mcnutt
Dissertations, Theses, and Masters Projects
No abstract provided.
Involvement And Information: How Do They Affect The Price Consumers Are Prepared To Pay?, Corinne Ann Symes
Involvement And Information: How Do They Affect The Price Consumers Are Prepared To Pay?, Corinne Ann Symes
Dissertations, Theses, and Masters Projects
No abstract provided.
Introducing--New And Improved : The Marketing Of Changed Institutions Of Higher Learning, Linda Ann Ferguson
Introducing--New And Improved : The Marketing Of Changed Institutions Of Higher Learning, Linda Ann Ferguson
Dissertations, Theses, and Masters Projects
The purpose of this study was to determine the extent to which colleges and universities that have changed significantly have taken a planned approach to marketing their institutions through their external communications. "Changed image" institutions are defined as those degree-granting institutions that have changed name, sex status, or number of years of instruction offered within the past two decades since 1966. The sample contained six public and six private institutions--two public and two private institutions in each category.;Publications of various divisions of the institutions were analyzed for consistency of image presentation. Commercially published college guides were consulted for accuracy of …
Picturesque America: Packaging America For Popular Consumption, Allen Lewis Ramsier
Picturesque America: Packaging America For Popular Consumption, Allen Lewis Ramsier
Dissertations, Theses, and Masters Projects
No abstract provided.
Selling And The Salesman: Prediction Of Short-Term Success, Personality Changes, And Cognitive Dissonance, Allen Anderson Turnbull
Selling And The Salesman: Prediction Of Short-Term Success, Personality Changes, And Cognitive Dissonance, Allen Anderson Turnbull
Dissertations, Theses, and Masters Projects
No abstract provided.
An Inquiry Into The Marketing Problems Of The Virginia Apple Industry, Mogene D. Newman
An Inquiry Into The Marketing Problems Of The Virginia Apple Industry, Mogene D. Newman
Dissertations, Theses, and Masters Projects
No abstract provided.
An Evaluation Of The Public Relations Program Of The Public Schools Of Alleghany County, Virginia, Walter Lee Hodnett
An Evaluation Of The Public Relations Program Of The Public Schools Of Alleghany County, Virginia, Walter Lee Hodnett
Dissertations, Theses, and Masters Projects
No abstract provided.