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Full-Text Articles in Business
Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke
Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke
Conference papers
This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …
University Interactions: Forms, Peculiarities And Tensions, Nkechinyem Omeife, Conor Horan
University Interactions: Forms, Peculiarities And Tensions, Nkechinyem Omeife, Conor Horan
Conference papers
Interactions between university and industry or society mainly occur in the form of transfer and/or collaborations. However, both forms have mostly been discussed as transfer thus, the underpinnings of both forms are not often discussed. As a result, the tensions (contradictions, dialectics and paradoxes) embedded in the interactions are also overlooked (not explored). This paper proposes to explore the underpinnings of the both forms of interaction and the tensions therein. Transfer is often linked with incubation and acceleration with concerns around absorption and diffusion of knowledge and through channels such as publications, conferences, teaching and pedagogy, joint research and knowledge …