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What Brings You Pleasure? The Role Of Desire Within The Development Of Compulsive Purchasing, Justine Rapp
What Brings You Pleasure? The Role Of Desire Within The Development Of Compulsive Purchasing, Justine Rapp
College of Business: Dissertations, Theses, and Student Research
This paper seeks to put forth two major contributions into marketing scholarship: (1) the role of desire within the development of compulsivity from impulsive consumptions, and (2) an assessment of compulsivity measurement scales. A mixed method design provides for both statistical and qualitative support for both contributions, for a deeper and replicated account of consumer behavior within the marketplace. First, we develop a possible path for the development of compulsivity, explaining impulsivity as an antecedent with consumer shopping desire as the driving factor. With this, we introduce the variable Consumer Shopping Desire as a quantified construct related to Belk et …