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Full-Text Articles in Business
What Brings You Pleasure? The Role Of Desire Within The Development Of Compulsive Purchasing, Justine Rapp
What Brings You Pleasure? The Role Of Desire Within The Development Of Compulsive Purchasing, Justine Rapp
College of Business: Dissertations, Theses, and Student Research
This paper seeks to put forth two major contributions into marketing scholarship: (1) the role of desire within the development of compulsivity from impulsive consumptions, and (2) an assessment of compulsivity measurement scales. A mixed method design provides for both statistical and qualitative support for both contributions, for a deeper and replicated account of consumer behavior within the marketplace. First, we develop a possible path for the development of compulsivity, explaining impulsivity as an antecedent with consumer shopping desire as the driving factor. With this, we introduce the variable Consumer Shopping Desire as a quantified construct related to Belk et …
The Portrayals Of Family In Advertising: Children's Perspectives, Elise J. Johansen
The Portrayals Of Family In Advertising: Children's Perspectives, Elise J. Johansen
College of Business: Dissertations, Theses, and Student Research
Children are exposed to over 25,000 advertisements each year just on television. Research has demonstrated advertising’s effect on children’s preferences and perceptions including gender roles. With the changing structure of family now including diverse family types such as same-sex parents, childfree couples, single-persons, and transracial adoptive families, we do not yet know if advertising is changing with the times and how children perceive these family groups. This study seeks to determine how children perceive family in advertising and its effect on their concept of family through a content analysis of children’s television advertisements and data collection from children in the …