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Full-Text Articles in Business
The Impact Of Country-Of-Origin On The Liability-Of-Foreignness In The Acceptance Of Products In The Global Marketplace, Natascha Loebnitz, Michael Harvey
The Impact Of Country-Of-Origin On The Liability-Of-Foreignness In The Acceptance Of Products In The Global Marketplace, Natascha Loebnitz, Michael Harvey
Association of Marketing Theory and Practice Proceedings 2013
Upon entering a foreign market, multinational corporations (MNCs) encounter business environments that are far more diverse and complex that what they are attuned to experiencing in their home market. MNCs face inherent encumbrances due to spatial distance, unfamiliarity with the local environment, differential treatment by the host country, and costs imposed by the homecountry environment, pertaining to the construct liability of foreignness (LOF). While prior research empirically demonstrated LOF’s existence at firm level of analysis with respect to various costs (e.g. survival, revenue, labor lawsuits, profitability), surprisingly little empirical work has been conducted on marketing derived costs, particularly at the …
Customer Service Employees In Logistics, Dave Mcmahon, Stephen A. Lemay, Jeff Periatt, Rose Opengart
Customer Service Employees In Logistics, Dave Mcmahon, Stephen A. Lemay, Jeff Periatt, Rose Opengart
Association of Marketing Theory and Practice Proceedings 2013
This article provides a description of the changing needs and role of customer service employees, their competencies, job requirements, and training needs. Four key findings for developing effective training options are discussed. The data comes from an original research project funded by the Council of Logistics Management (CSCMP).
The Effects Of A Disaster’S Onset On The Humanitarian Aid Supply Chain, Micheal J. P. Dwyer
The Effects Of A Disaster’S Onset On The Humanitarian Aid Supply Chain, Micheal J. P. Dwyer
Association of Marketing Theory and Practice Proceedings 2013
Through the development of an illustrative model, this conceptual paper argues that the relative timeframe of the onset of a disaster – whether slow or sudden - is related to the form of the supply chain response of the humanitarian aid organization. Further, a proposed method for researching the interrelationship between the nature of a disaster and how it affects the formulation of the humanitarian aid supply chain is offered. Several contributing characteristics of humanitarian aid supply chains are identified and described within the context of the model. Finally, several potential avenues for future research are described including the efficiencies …