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Full-Text Articles in Business
Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang
Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang
Asia Marketing Journal
As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …
Effects Of Individual Difference On Organizational Difference: Perceived Training Effectiveness Model For Organizational Performance, Beenish Malik, Jahanvash Karim, Tayyaba Noreen, Han
Effects Of Individual Difference On Organizational Difference: Perceived Training Effectiveness Model For Organizational Performance, Beenish Malik, Jahanvash Karim, Tayyaba Noreen, Han
Asia Marketing Journal
Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning.
The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training …
Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim
Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim
Asia Marketing Journal
Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation. and firm performance against the backdrop …
수급사업자의 기업가정신이 관계몰입을 유도하는 경로, Nak Hwan Choi, Cheol Seob Byeon, Yong Gyun Lee
수급사업자의 기업가정신이 관계몰입을 유도하는 경로, Nak Hwan Choi, Cheol Seob Byeon, Yong Gyun Lee
Asia Marketing Journal
It seems essential to examine the factors that may affect relationship commitment of subcontractors to parent companies in the industrial market in Korea in an effort to construct a win-win-type cooperative network among them. Lots of studies have been focusing on the consumer goods market. Relatively few studies have been focused on industrial market. In the industrial goods market subcontractors used to sell their parts or services only to a small number of parent companies in a large quantity, resulting in decisive control of subcontractors over the quality of parent companies` finished goods. This is why relationship between subcontractors and …
조직동일시 개념을 활용한 세일즈맨 성과향상, Hee Seung Sung, Dong Chul Han, Do Yle Kim, Kim
조직동일시 개념을 활용한 세일즈맨 성과향상, Hee Seung Sung, Dong Chul Han, Do Yle Kim, Kim
Asia Marketing Journal
No abstract provided.