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Full-Text Articles in Business
Measuring Attitudinal Commitment In Business-To-Business Channels, Stephen Kelly
Measuring Attitudinal Commitment In Business-To-Business Channels, Stephen Kelly
Adjunct Professor Stephen J Kelly
While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are examined within a business-to-business context. The results indicate that the three-component model incorporating instrumental, affective and normative dimensions is superior on both substantive and empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise when incorporating commitment into conceptual and empirical studies, and account for these distinct components either by explicitly including or omitting them. …
Perceived Environmental Uncertainty's Effect On Commitment In Business-To-Business Channels, Jennifer Harrison, Stephen Kelly
Perceived Environmental Uncertainty's Effect On Commitment In Business-To-Business Channels, Jennifer Harrison, Stephen Kelly
Adjunct Professor Stephen J Kelly
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community pharmacy businesses in New South Wales, Australia, with 268 responses analysed by confirmatory factor analysis to test a measurement model for each construct and a structural model to test the paper's hypothesis. Findings: The hypothesis was partially supported with results indicating that greater PEU is associated with lower instrumental and normative commitment. The association with affective commitment was more complex. No direct …
The Configuration And Function Of Strategic Benefits, Stephen J. Kelly
The Configuration And Function Of Strategic Benefits, Stephen J. Kelly
Adjunct Professor Stephen J Kelly
This paper overcomes limitations evident in extant literature by examining the foundations of the relationship benefits concept and developing a theoretical model that is tested and validated. The findings indicate that salient relationship benefits evident in business-tobusiness relationships can be classified as cost, service, image and flexibility benefits, or more broadly, as strategic benefits that facilitate competitive advantage through the operationalisation of a cost leadership, differentiation or all-rounder strategy.