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Gunther, L. W., B. 1822? (Sc 3075), Manuscripts & Folklife Archives
Gunther, L. W., B. 1822? (Sc 3075), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3075. Letter, 12 March 1848, of L. W. Gunther, Cadiz, Kentucky, to Charles H. Blake, Blandville, Kentucky. He refers to Blake taking delivery of goods from the steamboat Tennessee, reports correspondence from England and France concerning their stave business, and discusses the specifications for the English customer. He also makes reference to a “shipbuilding enterprise.”
What Is Professionalism? The Validation Of A Comprehensive Model Of Professionalism, Andrew W. Rowland
What Is Professionalism? The Validation Of A Comprehensive Model Of Professionalism, Andrew W. Rowland
Masters Theses & Specialist Projects
Professionalism is a term frequently used in organizations yet perceptions of what it means differ from person to person. Given its frequent use and its link to various job outcomes, such as organizational commitment (Bartol, 1979), there is a need to have a universal definition of professionalism. While there are existing models of professionalism these models are typically developed for a specific field or industry. Thus, there is also a need for a comprehensive model of professionalism that can be used across multiple fields and industries. This study worked to develop a model of professionalism that creates a comprehensive model …
Snapple: Integrated Advertising Campaign, Hayley Renneker
Snapple: Integrated Advertising Campaign, Hayley Renneker
Mahurin Honors College Capstone Experience/Thesis Projects
The National Student Advertising Competition is a competition college chapters of the American Advertising Federation can participate in. This competition has a corporate sponsor, this year being Snapple, which gives students the opportunity to write an integrated marketing campaign that addresses real advertising challenges Snapple is currently facing. I managed a group of 19 peers and worked for several months to come up with a solution to their current problem. We created a 27-page campaign book outlining the research we conducted, the target consumers, a “big idea,” creative execution, media plan, media budget, and campaign measurement. Our “big idea” carried …