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Utah State University

Marketing and Strategy Faculty Publications

Young women

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Full-Text Articles in Business

Utah Girls, Young Women, And Physical Activity, Kim Buesser, Rachel Myrer, Susan R. Madsen Aug 2021

Utah Girls, Young Women, And Physical Activity, Kim Buesser, Rachel Myrer, Susan R. Madsen

Marketing and Strategy Faculty Publications

The benefits of physical activity are well documented and improve all aspects of health and overall wellbeing. Globally, on average, 37.1% of women are insufficiently physically active while only 23.4% of men are; this trend is also found in Utah, where 19.4% of women are insufficiently physically active while only 17.6% of men are. While women often live longer than men, they are frequently in worse health. Physical inactivity contributes to the development and severity of chronic diseases including cardiovascular disease, diabetes, and hypertension. In addition to affecting physical health, physical inactivity is also associated with poor mental health. Physical …


What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen Jun 2019

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.


What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen Jun 2018

What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 school counselors from Utah junior high and high schools to discuss ways they can support young women in Utah, particularly in terms of educational aspirations and success. Their insights focus on influencing culture, advocacy, capacity building, and external engagement, as well as ideas for professional development to improve counselors’ abilities to engage and support young women in the state.