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Utah State University

Marketing and Strategy Faculty Publications

Male allies

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Full-Text Articles in Business

Strategies That Male Allies Use To Advance Women In The Workplace, Susan R. Madsen, April Townsend, Robbyn T. Scribner Oct 2019

Strategies That Male Allies Use To Advance Women In The Workplace, Susan R. Madsen, April Townsend, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

The purpose of this research study was to identify and examine, from both men’s and women’s perspectives, the specific behaviors and strategies male allies use to successfully support the advancement of women in workplace settings. From a survey of 243 men and women, the team gathered qualitative survey data that were analyzed to identify the strategies and behaviors used by male allies. Top responses included developmental relationships, human resource (HR) processes, leadership development, recognition (both public and private), treating women as equals, and challenging sexist behavior. Some differences existed between perceptions of men and women in terms of the most …


What Male Allies Can Do To Strengthen The Impact Of Utah Women In Workplace Settings, Susan R. Madsen Oct 2018

What Male Allies Can Do To Strengthen The Impact Of Utah Women In Workplace Settings, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 professional men at various stages in their careers, all of whom have committed to supporting and advancing women professionally. Understanding that male engagement is critical in reducing workplace gender imbalances, these suggestions focus on what men can do in professional settings to create awareness, rethink systems, build capacity (in both women and men), foster developmental relationships, and advocate for necessary cultural change.