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Utah State University

Marketing and Strategy Faculty Publications

Impact on girls

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Full-Text Articles in Business

What Young Women Leaders Can Do To Strengthen The Impact Of Utah Girls And Teens, Susan R. Madsen May 2019

What Young Women Leaders Can Do To Strengthen The Impact Of Utah Girls And Teens, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 30 Young Women leaders from The Church of Jesus Christ of Latter-day Saints (hereafter, “the Church”) in Utah. Since around 60% of Utahns identify as members of the Church, these leaders have the potential to influence a large segment of Utah teens. This discussion focused on how leaders could help young women find purpose and perspective, develop new knowledge and skills, form healthy relationships, and grow as leaders. Attendees also discussed how they could advocate for young women with other stakeholders.


What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen Apr 2019

What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 fathers who are raising school-aged daughters in Utah. Knowing that fathers profoundly affect their daughters’ growth and development throughout the years, their discussion focused on culture, family dynamics, personal development, confidence and resilience, and education and career preparation.