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Utah State University

Marketing and Strategy Faculty Publications

Impact on Girls

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Business

What Media Professionals Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Feb 2020

What Media Professionals Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2020 gathering of 25 members of the media, including journalists, broadcasters, and producers. As powerful public voices, media professionals recognize they play a role both in educating the public and initiating important conversations. This discussion centered on how they could work in their specific roles to benefit women, both within the public sphere and in their own news organizations.


What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Dec 2019

What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.


What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen Jun 2019

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.