Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Marketing (2)
- Retail (2)
- Acculturation (1)
- Ambivalence (1)
- Behavioral economics (1)
-
- Brand (1)
- Brand Equity (1)
- Branding (1)
- Communication (1)
- Coupons (1)
- Customer value (1)
- Digital Distribution (1)
- Disney (1)
- Disneyization (1)
- Ethnography (1)
- Eye contact (1)
- Globalization (1)
- Health (1)
- Hispanic (1)
- Information Goods (1)
- Integrated marketing communication (1)
- Interaction privacy (1)
- Language Use in Advertising (1)
- Latino (1)
- Leadership (1)
- MHealth (1)
- Marketing Plan (1)
- Mobile health (1)
- Network Theory (1)
- Personal space (1)
- Publication
- Publication Type
Articles 1 - 9 of 9
Full-Text Articles in Business
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
Exploring The Consequences Of Shopper-Facing Technologies: Their Effect On Shopper Experiences And Shopping Outcomes, Brian Ijams Spaid
Exploring The Consequences Of Shopper-Facing Technologies: Their Effect On Shopper Experiences And Shopping Outcomes, Brian Ijams Spaid
Doctoral Dissertations
Just as technology has influenced nearly every facet of the modern consumer’s life, it is also significantly changing how those consumers shop and how it influences their purchase decisions. Understanding how technology impacts these shoppers within the retail environment is crucial for retail managers who are expected to deploy and manage these sources of continuous change.
The purpose of this dissertation is to explore the phenomenon of shoppers experiencing technology in the retail environment. Specifically, our primary goal is to understand how shopper-facing technologies impact shoppers’ experiences and behaviors and subsequently affect outcome variables that matter to retailers. To that …
State Space Modelling Of Dynamic Choice Behavior With Habit Persistence, Kang Bok Lee
State Space Modelling Of Dynamic Choice Behavior With Habit Persistence, Kang Bok Lee
Doctoral Dissertations
In this dissertation, I present a new approach to capturing dependence across time in dynamic choice data. To achieve this, I develop a state space dynamic choice model and a novel algorithm to fit the data. Instead of capturing dependence in outcomes through lagged response variables, referred to as state dependence, I introduce a lagged utility term through the latent state equation. The lagged utility term captures habit persistence, which has not been explored directly in earlier models (Heckman, 1981b). The autoregressive nature of the lagged utility provides a significantly richer summary of prior utility than a lagged outcome variable. …
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
Pursuit - The Journal of Undergraduate Research at The University of Tennessee
In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …
Interaction Privacy: A Study Of Threats And Consequences, Carol Lee Esmark
Interaction Privacy: A Study Of Threats And Consequences, Carol Lee Esmark
Doctoral Dissertations
The purpose of the dissertation is to explore interaction privacy, a person’s ability to control the amount of access others have to the self during relational encounters in attempts to achieve ideal levels. According to marketing research, a positive shopping experience is becoming all the more important (Achrol & Kotler, 2012; Deighton et al., 2012), which could be enhanced with adequate levels of shopper privacy. Using reactance theory (Brehm 1966) as guidance, the model examines privacy encroachments through visual and physical dimensions which lead to threats that cause an individual to realize control has been lost and …
Mhealth: A Comprehensive And Contemporary Look At Emerging Technologies In Mobile Health, Kyle Leon West
Mhealth: A Comprehensive And Contemporary Look At Emerging Technologies In Mobile Health, Kyle Leon West
Chancellor’s Honors Program Projects
No abstract provided.
Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu
Alternative Revenues: A Quantitative Study On In-App Purchases, John X. Qiu
Chancellor’s Honors Program Projects
No abstract provided.
The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins
The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins
Chancellor’s Honors Program Projects
No abstract provided.
Acculturation's Effects On Latino Marketing In The United States, Jessica Chase Renfro
Acculturation's Effects On Latino Marketing In The United States, Jessica Chase Renfro
Chancellor’s Honors Program Projects
No abstract provided.