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Marketing

University of Tennessee, Knoxville

2007

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Full-Text Articles in Business

Pb1771-Direct From Tennessee Farmers Markets - Observations, Quotes And Data From Market Managers,, The University Of Tennessee Agricultural Extension Service Jun 2007

Pb1771-Direct From Tennessee Farmers Markets - Observations, Quotes And Data From Market Managers,, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Farmers markets vary significantly in their operating procedures and characteristics. For example, some are loosely organized with no written guidelines and no designated person in charge, while others have written bylaws along with a board of directors and a paid market manager. Some farmers markets are held in parking lots with goods sold directly from vehicles, while others are held in permanent structures. The differences are numerous.

It may be helpful to learn about and understand some of the differences and similarities in operating procedures and characteristics of Tennessee farmers markets. This information may be useful for those who are …


Pb1770-A Guide For Considering And Developing A Farmers Market In Tennessee, The University Of Tennessee Agricultural Extension Service Jun 2007

Pb1770-A Guide For Considering And Developing A Farmers Market In Tennessee, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

This publication provides an introduction to the various steps and stages that tend to unfold as farmers markets are considered, evaluated and developed. It includes actual data about and from existing farmers markets in Tennessee. These data include revealing testimonies, quotes, comments and input from vendors, managers and shoppers. It contains information about facilities and a useful orientation to policies, rules and guidelines. Other operational issues are highlighted too. Many concepts and issues are further explained through the examples in the appendices.


Shopping While Black: Perceptions Of Discrimination In Retail Settings, Edith F. Davidson May 2007

Shopping While Black: Perceptions Of Discrimination In Retail Settings, Edith F. Davidson

Doctoral Dissertations

The purpose of this dissertation research was to understand perceptions of discrimination as experienced by African American women in retail settings. Because the emphasis here was on understanding the phenomenon from the target’s perspective, an existential phenomenological approach was used. Existential phenomenology “seeks to explicate the essence, structure or form of both human experience and human behavior as revealed through essentially descriptive techniques including disciplined reflection” (Valle, King and Halling 1989, pg. 6). In-depth interviews were conducted with African American women who believed they’d received negative treatment because of their race in a retail setting. The analysis provided a rich …