Business Commons^™

Corporate Social Responsibility In Sport: The Illustrative Case Of The German Men’S Bundesliga, Denise Morawek

Masters Theses

Corporate Social Responsibility (CSR) has become a pivotal aspect for companies and governments, exceeding mere risk management to create opportunities and enhance overall performance. While the concept of CSR in sports

is relatively recent, its significance is growing, especially in Germany’s sport industry. The Bundesliga, one of the world’s top football leagues, showcases a unique CSR landscape shaped by societal, economic, and political drivers. Societal motives reinforce regional identity, economic strategies target customer retention, and political actions, including governmental programs and football governing bodies’ initiatives, shape CSR endeavors. Germany’s distinctive 50+1 rule, albeit with exceptions, highlights the fan-centric model. The …

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

An Analysis Of The Spending Habits Of Residence Hall Students At The University Of Tennessee, 1959-60, Peter Condiles

Masters Theses

This study will attempt to discover the amount of money undergraduate students living in residence halls spend on food, clothing, rent, entertainment, and miscellaneous items. It will also attempt to compare these figures with those available from other studies and to draw significant conclusions and to make useful recommendations.

A Study Of Trading Stamps In Memphis, Walter P. Gorman Iii

Masters Theses

[From the Introduction] [Abbreviated]

The purpose of this study is to provide a better understanding of the status, usage, and effects of trading stamps in Memphis by synthesizing existing data and by contributing original research on developments in the city, particularly the practice of extra stamping. Extra stamping is a relatively new procedure in food merchandising in Memphis and an area in which little research has been done. Special emphasis will be given to the use and the effectiveness of extra stamping in promoting specific items or brands within a store and as a loss leader.

The History Of Transportation Advertising, 1850-1956, And A Study Of Its Importance In Knoxville, Tennessee, James Fox Hind

Masters Theses

In 1956 organized local passenger transportation agencies in the United States carried about thirty million passenger every day, 912 million every month, totaling 10.94 billion for the year. These agencies included local motor bus lines, electric street railways, elevated and subway lines, interurban electric railways, and trolley coach lines. They did not include taxicabs, suburban railroads, sightseeing buses, and school buses.

Today's transit industry represents a gross investment of over $35 billion. The American Transit Association listed 1,326 companies (representing more than 85 per cent of the transit industry) that own more than 70,000 passenger vehicles.

Briefly, this is the …

Tobacco Farmers, Other Farmers And Terms Of Exchange, Jean Debusk Russell

Masters Theses

[From the Conclusions]

The purpose of this study was to discover the truth concerning the relative well-being of tobacco farmers insofar as that well-being has been dependent upon the production of a specific commodity, tobacco. The conclusion reached may be stated quite simply: the tobacco grower has been in a relatively favorable position since 1911 as measured by his terms of exchange and as compared with the growers of previously specified commodities. The arguments for and against the terms of exchange as a measuring device have been stated. No conclusion has been reached as to whether or not …