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Full-Text Articles in Business
Marketing For A Non-Profit, Katerina Foutsitzis
Marketing For A Non-Profit, Katerina Foutsitzis
Senior Honors Projects
I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission of Welcome House is to provide emergency shelter to homeless men, women & families of Washington County, and to provide transitional, supported, permanent, affordable and safe housing to the poor of the community.
Homelessness is becoming a tiring and depressing subject due to its repetitive negative exposure and …
The Psychology And Behavior Of Consumers In The Fashion Industry, Jessica Delace
The Psychology And Behavior Of Consumers In The Fashion Industry, Jessica Delace
Senior Honors Projects
I have always been interested in all aspects of the fashion industry, from apparel production to retail sales. After interning in the sales department of a New York based designer, I became fascinated by the customers who spent over $10,000 to revamp their wardrobe every season. Were these women buying their clothes based on their own preferences, or did they buy the original $3,000 design to fit their lifestyle as a New York City socialite?
After completing a literature review on the psychology of apparel consumers, I wanted to determine if shoppers’ preferences were based on their own opinions, or …
Library Marketing And Graphic Design, John M. Passa
Library Marketing And Graphic Design, John M. Passa
Senior Honors Projects
As the University of RI moves into the new millennium, it has created its brand, “Think Big, We Do”. This brand requires different collaborative marketing strategies for different units within the university. Academic libraries provide intellectual products, consumed by a specific audience.
Marketing academic libraries entails a market analysis of the target audience, creating a strategic plan to address the library’s marketing audience, and designing a marketing instrument. The target audience of the University Libraries was identified as college students under the age of 25 because of academic requirements, cost of textual materials, and access to electronic resources. Using library …