Business Commons^™

Viral Marketing In The Nonprofit Sector: Crafting Messages That Create Awareness And Call An Audience To Action, Hannah Parker

Honors Theses

The nonprofit (NPO) sector has seen immense growth in recent years. With this growth has come an increased need for any particular nonprofit to compete and differentiate itself from the vast number of other nonprofits also looking for clients, volunteers, and donors. Unfortunately, nonprofits often lack the resources needed to develop and execute a successful marketing campaign. The emergence of controlled viral marketing offers a number of possibilities for these NPOs looking to spread awareness and increase involvement. The purpose of this research was to explore common themes among previous viral marketing campaigns and identify factors that are likely to …