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The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
TTRA Canada 2016 Conference
Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.