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Assessing Leadership In Business – Marketing: A Critical Investigation Of Reed Hastings, Nolan Mcandrew
Assessing Leadership In Business – Marketing: A Critical Investigation Of Reed Hastings, Nolan Mcandrew
Honors Scholar Theses
Understanding what makes a good leader is a topic of ongoing interest in the practice of business. Research to-date has distinguished between being a manager and being a leader and has also established a set of principles to consider in assessing leadership. In this thesis, I draw upon principles of leadership, including emotional intelligence; vision creation; inspiring others; leading in good and difficult times; fostering, developing and recognizing others; and creating a winning culture to offer a critical assessment of Reed Hastings as a leader within the business arena.