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Full-Text Articles in Business
Delivery Preferences Of Omnichannel Consumers, Dinesh Gauri
Delivery Preferences Of Omnichannel Consumers, Dinesh Gauri
Marketing Faculty Publications and Presentations
Customers are demanding faster, convenient, and affordable delivery options. Retailers that can meet these demands will be better positioned to succeed in the competitive e-commerce market. This report of US Shoppers provides key insights on the current trends in delivery preferences for shopping,
Online Or In-Store - Shopper Channel Preference Study - 2023, Dinesh K. Gauri
Online Or In-Store - Shopper Channel Preference Study - 2023, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
As channels converge, consumers have many choices for shopping. Understanding how consumers shop is important for retailers looking to customize their product and service offerings. This report of US Shoppers provides key insights on the current trends in selecting the channels for shopping.