Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Slims Matches, Aidan O'Driscoll
Slims Matches, Aidan O'Driscoll
Case studies
This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.