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Full-Text Articles in Business
The Parent Child Purchase Relationship, Catriona Nash
The Parent Child Purchase Relationship, Catriona Nash
Masters
This is an interpretive inquiry into the ‘parent-child purchase relationship’. This study aims to understand the parent-child purchase relationship from the consumer perspective, rather than the much reported ‘vested interest’ perspective, in order to enhance and inform an understanding of the phenomenon. Commencing with an overview of current literature, specifically that of the pester power phenomenon, to contextualise the theoretical framework, the extant construct of pester power is examined along with detailed arguments from vested interest parties supported by international studies. The child consumer is examined from a cognitive and socialisation perspective, but more pertinently in relation to their influencers; …
The Coke Side Of Life:An Exploration Of Pre-Schoolers' Constructions Of Product And Selves Through Talk-In-Interaction Around Coca-Cola, Olivia Freeman
The Coke Side Of Life:An Exploration Of Pre-Schoolers' Constructions Of Product And Selves Through Talk-In-Interaction Around Coca-Cola, Olivia Freeman
Articles
Abstract Purpose – This paper proposes the activity-based focus group as a useful method with which to generate talk-in-interaction among pre-schoolers. Analytically, it aims to illustrate, how transcribed talk-in-interaction can be subjected to a discourse analytic lens, to produce insights into how pre-schoolers use ‘Coca-Cola’ as a conversational resource with which to build product-related meanings and social selves. Design/methodology/approach - Fourteen activity-based discussion groups with pre-schoolers aged between two and five years have been conducted in a number of settings including privately run Montessori schools and community based preschools in Dublin. The talk generated through these groups has been transcribed …
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Conference papers
To date, most of the commentary on the impact of the Internet on retailing in Ireland has been anecdotal and there is a paucity of academic empirical research examining the factors affecting Internet adoption by retailers in Ireland. The primary aims of this research are to identify the key factors perceived as being influential in determining the resultant level of adoption among traditional retailers in Ireland and to examine the extent and level of its’ adoption in the Irish retail sector. This paper represents the results from an exploratory investigation employing multiple case studies as the first of a two-stage …
Involved Consumers And Advertising Involvement, Katrina Lawlor
Involved Consumers And Advertising Involvement, Katrina Lawlor
Articles
The question of consumer involvement has at times taken on the appearance of a theoretical quagmire. The proliferation of definitions apart, this confusion has been exacerbated by the failure to distinguish adequately between advertising and consumer involvement. The research outlined in this article attempts to probe the possible relationship between these two discrete entities. It takes as a starting point Kassarjian's postulate of a generalised trait of purchasing involvement. This novel and as yet untested trait in consumers is cross tabulated with the levels of advertising involvement exhibited by these same consumers in a series of paint advertisements broadcast on …