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Full-Text Articles in Business
Reconceptualising Resources: A Critique Of Service-Dominant Logic, Norah Campbell, Aidan O'Driscoll, Michael Saren
Reconceptualising Resources: A Critique Of Service-Dominant Logic, Norah Campbell, Aidan O'Driscoll, Michael Saren
Conference papers
This paper examines the interactive relationship between intangible, human capabilities (operant resources) and tangible, physical assets (operand resources) in an era of global interconnectedness. It does so within the context of service-dominant logic and the challenge of sustainability in a world of resource scarcity. It challenges conventional ideas about the superiority of certain kinds of resources and it confronts a pervasive culture of demateriality both in marketing and contemporary post-industrial theory – the idea that ‘stuff’ does not count. Building on calls for a revised theory of economics and society, this paper offers a parsimonious model of a more holistic …
The Wiki Way: Supporting Collaborative Learning, Kathleen Hughes
The Wiki Way: Supporting Collaborative Learning, Kathleen Hughes
Conference papers
Skills in working in teamwork are demanded from graduates, and these are ever more likely to be over the internet. Horizon (2011) calls for this experience to be reflected in students’ project work. The use of Wikis has been posited as a tool for collaborative online knowledge creation, increasing students levels of engagement, and social constructivism (Wheeler and Wheeler, 2009: Lai and Ng, 2011). The use of wikis in student groups is still relatively new, however, and the need for investigation of its role in supporting group collaboration has been identified in literature (Bruen, et al., in Donnelly, Harvey and …
Implementation Challenges: Triggers For Interactions In Marketing Strategy Making, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
Implementation Challenges: Triggers For Interactions In Marketing Strategy Making, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
Conference papers
The old and familiar tools of marketing strategy-making (MSM), which breed sameness and repetition, no longer apply in today’s dynamic market environment. Despite the need for new insights, we understand little of how MSM actually occurs in practice. Departing from the common focus- on the prescriptive tools and techniques of strategy– we apply a marketing-as-practice (M-as-P) lens to our exploration of how organisations engage in strategy making. We utilise an in-depth case study to explore problemistic search behaviour and individuals interactions in developing strategic marketing campaigns and uncover specific consultative and collaborative interactional practices.
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
Conference papers
Despite the importance of marketing strategy making (MSM) we understand little of how strategy making actually occurs within organisations. Departing from the common focus - on the tools and techniques of strategy– we apply a strategy as practice (SAP) lens to our exploration of MSM. We adopt a problemistic search perspective and utilise an in-depth case study to explore individual’s interactions in developing strategic marketing initiatives. We uncover a three-stage pattern in solution search within MSM; identification of the problem situation and postponing response, to problem recognition and acceptance, to a collective problem solving stage, which we label pre implementation …