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Marketing

Technological University Dublin

Books/Book Chapters

2010

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Full-Text Articles in Business

Introduction: Reflections On Issues In Irish Business And Society, John Hogan, Paul Donnelly, Brendan O'Rourke Apr 2010

Introduction: Reflections On Issues In Irish Business And Society, John Hogan, Paul Donnelly, Brendan O'Rourke

Books/Book Chapters

In this introductory chapter, we will put the book and its aims in context and provide the reader with a guide to the wide-ranging, diverse and thought-provoking contributions contained between its covers. In order to do so, this chapter is structured as follows. The first section looks at the context within which this book finds itself and which makes its appearance particularly apposite. The second section deals with the aims of the book as we editors have come to conceive of them. We then provide the reader with an overview of the book’s themes and structure, before concluding the chapter.