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Articles 1 - 14 of 14
Full-Text Articles in Business
Entry Of Copycats Of Luxury Brands, Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang
Entry Of Copycats Of Luxury Brands, Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang
Research Collection Lee Kong Chian School Of Business
We develop a game-theoretic model to examine the entry of copycats and its implications by incorporating two salient features; these features are two product attributes, i.e., physical resemblance and product quality, and two consumer utilities, i.e., consumption utility and status utility. Our equilibrium analysis suggests that copycats with a high physical resemblance but low product quality are more likely to successfully enter the market by defying the deterrence of the incumbent. Furthermore, we show that higher quality can prevent the copycat from successfully entering the market. Finally, we show that the entry of copycats does not always improve consumer surplus …
What Makes Consumers Use Their Loyalty Points?, Singapore Management University
What Makes Consumers Use Their Loyalty Points?, Singapore Management University
Perspectives@SMU
Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer
I Just Got Fired!, Nirmalya Kumar
I Just Got Fired!, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
Prof Kumar takes about his experience of suddenly losing his position in the Tata Group, due to stepping down of the Chairman Cyrus Mistry.
An Entrepreneur's Journey In The Food Services Industry, Singapore Management University
An Entrepreneur's Journey In The Food Services Industry, Singapore Management University
Perspectives@SMU
Desmond Lee grew a three-man startup into a S$20 million operation by adapting to market trends
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
Research Collection Lee Kong Chian School Of Business
After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?
Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava
Customer Acquisition And Retention Spending: An Analytical Model And Empirical Investigation In Wireless Telecommunications Markets, Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava
Research Collection Lee Kong Chian School Of Business
Strategic resource allocation in growth markets is always a challenging task. This is especially true when it comes to determining the level of investments and expenditures for customer acquisition and retention in competitive and dynamic market environments. This study develops an analytical model to examine firms' investments in customer acquisition and retention for a new service; it develops hypotheses drawing on analytical findings and tests them with firm-level operating data of wireless telecommunications markets from 41 countries during 1999-2007. The empirical investigation shows that a firm's acquisition cost per customer is more sensitive to market position and competition than retention …
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers, Vanitha Swaminathan, Suyun Mah
What 100,000 Tweets About The Volkswagen Scandal Tell Us About Angry Customers, Vanitha Swaminathan, Suyun Mah
Research Collection Lee Kong Chian School Of Business
In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. This cheating was subsequently acknowledged by the car maker.Among the many issues at stake for the company was one of public perception. Anecdotal evidence at the time of the incident suggested irreparable harm to the Volkswagen brand. So could Volkswagen recover in the short term in this regard? And, the broader question, how can you measure brand perception in times of scandal, particularly in an era where …
Market Failure And Reemergence: A Study Of Chinese Firms Listed In The Us., Hai Lu, Hai Lu, Wei Luo
Market Failure And Reemergence: A Study Of Chinese Firms Listed In The Us., Hai Lu, Hai Lu, Wei Luo
Research Collection School Of Accountancy
Our study documents a “Lemons” market failure of Chinese firms listed in the US in 2011 and a subsequent rebound by 2013. Our tests reveal that there was little difference in ex ante observable characteristics of fraudulent and non-fraudulent Chinese firms listed in the US prior to 2011 while entrepreneurs appear to have known their type. We document substantial costs of dishonesty and the failure of traditional market signaling mechanisms such as auditor or underwriter quality. We also show a return of Chinese firms after US and Chinese regulatory intervention in 2013 although this intervention was insufficient to fundamentally change …
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Why You Should Add Entrepreneurs To Your Board, Singapore Management University
Perspectives@SMU
The markets love successful entrepreneurs – investors follow them and back them with their money.
Simpliflying: From Blog To International Consultancy, Singapore Management University
Simpliflying: From Blog To International Consultancy, Singapore Management University
Perspectives@SMU
Shashank Nigam grew a passion for aviation into an international marketing agency.
An Experimental Investigation Of Product Competition And Marketing In Social Networks, Cen Chen, Zhiling Guo, Shih-Fen Cheng, Hoong Chuin Lau
An Experimental Investigation Of Product Competition And Marketing In Social Networks, Cen Chen, Zhiling Guo, Shih-Fen Cheng, Hoong Chuin Lau
Research Collection School Of Computing and Information Systems
We conduct computational experiment using Facebook data to evaluate competing firms’ initial market seeding and subsequent targeted marketing strategies that influence consumers’ new product adoption decisions. We find that firms generally overspend their advertising budget in the market seeding phase. In the subsequent market advertising phase, a coupon strategy (equivalent to price discount) generally yields higher market share than the strategy of distributing free product samples. The effect is more significant when both price and product quality are low. We offer managerial insights into firms’ effective competition strategies for new product introduction in the presence of consumers’ word of mouth …
Sidestepping The Rock And The Hard Place: The Private Avoidance Of Prosocial Requests, Stephanie C. Lin, Rebecca L. Schaumberg, Taly Reich
Sidestepping The Rock And The Hard Place: The Private Avoidance Of Prosocial Requests, Stephanie C. Lin, Rebecca L. Schaumberg, Taly Reich
Research Collection Lee Kong Chian School Of Business
For some, facing a prosocial request feels like being trapped between a rock and a hard place, requiring either a resource (e.g., money) or psychological (e.g., self-reproach) cost. Because both outcomes are dissatisfying, we propose that these people are motivated to avoid prosocial requests, even when they face these requests in private, anonymous contexts. In two experiments, in which participants' anonymity and privacy was assured, participants avoided facing prosocial requests and were willing to do so at a personal cost. This was true both for people who would have otherwise complied with the request and those who would have otherwise …
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Exploring The Effects Of "What" (Product) And "Where" (Website) Characteristics On Online Shopping Behavior, Girish Mallapragada, Sandeep R. Chandukala, Qing Liu
Research Collection Lee Kong Chian School Of Business
Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior, including the product being shopped (i.e., the “what”) and the context of the website itself (i.e., the “where”). This study investigates the impact of these characteristics on an online transaction’s basket value, after incorporating the role of other aspects of the browsing process including page views and visit duration. The authors estimate a multivariate mixed-effects Type II Tobit model with a system of equations to explain variation in shopping basket value, using data involving 773,262 …
Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli
Global Private-Label Convergence: Fact Or Fiction?, Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, Kapil R. Tuli
Research Collection Lee Kong Chian School of Business
This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.