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Articles 1 - 9 of 9
Full-Text Articles in Business
The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program
The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program
McDonough Research Journal
This study is a comprehensive analysis of the black hair care industry and the changes within it as a result of an increase in consumers with “natural hair,” that is, those embracing their natural hair texture as opposed to manipulating it permanently by chemical means. Rapid changes in technology have changed the way consumers engage with product offerings and lowered barriers to entry for new brands. As a result, the historical points of parity and overall branding methodology within black hair and beauty products have drastically changed and manifested in the form of declining sales for over 75% of the …
Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek
Impact Of Internet And Social Media On Organisational Change Of Otc Medicines Marketing Management, Vasja Roblek
Vasja Roblek
Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the …
Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao
Gali To Globe: Business Model Evolution At Ganesh Bhel & Chaat Products Pvt Ltd, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
“Pune tithe Kay Une(Nothing is less in Pune)” this was the line echoing in the mind of Mr. Dinesh Gudmewar, young budding entrepreneur in the food service retailing business of bhel .This young son of the Mr. Ramesh Gudmewar ,Founder of Ganesh Bhel, had just taken over as the next gen of Ganesh Bhel, Pune. Mr. Ramesh had developed the business of the Bhelpuri (the popular traditional Indian tasty & spicy fast food category) with the skill sets and hard work through these years. But Dinesh was enthusiastic about taking this business to next level like many big names in …
“The Influence Mix” – Information Access In The New Age And Empowerment Of Consumers ¿Decline Or Reformulation In Branding Development?, Alejandro Castro
“The Influence Mix” – Information Access In The New Age And Empowerment Of Consumers ¿Decline Or Reformulation In Branding Development?, Alejandro Castro
Alejandro Castro
The new technological age is changing the rules in marketing. Now consumers are influenced by other sources of information and brands might be losing the battle. Itamar Simonson and Emanuel Rosen state in their book “Absolute Value” that consumers now base their decisions on reviews from other users, opinions and other emerging technologies that are turning choices more rational. Therefore traditional sources of information controlled by marketing are fading. In this article we focus on Brands and we answer the following question ¿Are we before a declining on branding or are we force to implement new marketing strategies for branding …
Making Workspace Work, Chris Heath
Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz
Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz
vickie bugz
GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya . Galau ? istilah ini cukup populer dikalangan kita, kata galau punya arti sedang kusut atau ada masalah atau problem, jadi galau tentu butuh penyaluran, butuh sebuah pelampiasan agar rasa galau yang ada bisa selesai dengan sendirinya. Dalam pembahasan kali ini kita akan mencoba membahas masalah Galau tetai bukan galau perasaan. disini kita akan mengulas tentang sebuah website Judi poker Online dengan nama Galaupoker, cukup unik dan menarik untuk kita simak Galaupoker.com adalah sebuah …
7 Marketing Research Open Education Resources, Edward Volchok Phd
7 Marketing Research Open Education Resources, Edward Volchok Phd
Edward Volchok PhD
No abstract provided.
[Slides] Resale Price Maintenance In The Age Of Showrooming, Jeanine Miklos-Thal, Greg Shaffer
[Slides] Resale Price Maintenance In The Age Of Showrooming, Jeanine Miklos-Thal, Greg Shaffer
Jeanine Miklos-Thal
We examine the leading pro-competitive justification for RPM, free-riding on dealer services, in today’s context of brick-and-mortar versus online retailing. Market research studies show that many consumers visit a brick-and-mortar store to examine a product and select its features, but then purchase it at a discounted price from an online retailer. An often-voiced concern is that such “showrooming” will discourage traditional retailers from providing demand-enhancing sales services. According to the classic free-riding theory (Telser, 1960), manufacturers can solve this problem by imposing price floors that prevent online retailers from undercutting brick-and-mortar retailers. Counter to this widely used argument, we find …
How Do Gamblers Maintain And Illusion Of Control?, Elizabeth Cowley, Donnel A. Briley, Colin Farrell
How Do Gamblers Maintain And Illusion Of Control?, Elizabeth Cowley, Donnel A. Briley, Colin Farrell
Donnel A Briley
Gamblers' enduring illusions of control (IOC) may be one reason why they continue to gamble in the face of sustained losses. If gamblers persist in the belief that they have special skills, knowledge and other advantages when gambling, they may be able to convince themselves it is worth doing again. Maintaining an IOC requires selective attention of the illusion supporting moments during the construction of an evaluation of a gambling session.Objective: Test the hypothesis that selected moments, specifically the moment of the highest win and the last moment of the gaming session, explain the retrospective evaluation of the session for …