Business Commons^™

Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood

Kelly Evans

No abstract provided.

Pascal's Wager: The Real Or Promised Benefits Of Brand-Sponsored Brand Communities, Caroline M. Ford

Caroline M Ford

With the exponential growth of consumers using social networking sites such as Facebook, firms are driven to figure out how to exploit this new marketing medium in such a way as to add value to their brand or to further corporate goals. There is much excitement about the potential to reach millions of consumers in a nimble medium at dramatically lower costs and effort. Whether firms are realizing real return or speculating on its purported potential requires a greater understanding of the implicit model guiding the sponsorship of Virtual Brand Communities (VBC). Using a grounded theory approach, this research examines …

Electronic Perceived Service Quality: Results From A Cross-National Study In The Context Of Mobile Internet Services, Pavlos A. Vlachos, George Giaglis, Inseong Lee, Adam Vrechopoulos

Pavlos A Vlachos

Work on how consumers evaluate electronic service quality is both topical and important due to the well-accepted criticality of electronic channels in selling products and services. However, most of the relevant research on electronic research quality is preoccupied with the website Internet context and most of the studies are singlecountry studies, inhibiting conclusions of generalizibility. Theoretically rooted in the Nordic Model of perceived service quality, this exploratory study uses an e-service quality scale to measure mobile Internet service quality in different national settings. Consistent with the available e-service quality literature, results indicate that e-service quality is a second-order factor, with …

Too Much Of A Good Thing: Curvilinear Effects Of Service Evaluation Constructs And The Mediating Role Of Trust, Pavlos A. Vlachos, Katerina Pramatari, Adam Vrechopoulos

Pavlos A Vlachos

PURPOSE OF THIS PAPER. The satisfaction-trust paradigm has been recently criticized regarding its ability to deliver positive consumer behavioral outcomes. This study argues that -amongst others- a reason for this unpleasant situation may be the failure of service managers to account for non-linearities in the satisfaction-trust paradigm. DESIGN/METHODOLOGY/APPROACH. The setting for this study has been the super-market retail channel. A total of 942 respondents were “intercepted” in supermarket stores, employing a face-to-face personal interviewing method. For the detection of curvilinear effects the study employed the two-step single indicant method of Ping (1998). FINDINGS. We posit consumer trust as an important …

Impacts Of Sustainability: A Multilevel Synthesis And Research Agenda, Pavlos A. Vlachos, Paulina Papastathopoulou, Katerina Pramatari

Pavlos A Vlachos

No abstract provided.

Containing Csr Scepticism: A Comparison Of Cause-Related Marketing Quantifiers On Customer Attributions Of Corporate Motives, Pavlos A. Vlachos, Areti Krepapa, Christos Koritos, Kostas Tasoulis

Pavlos A Vlachos

No abstract provided.

Formative Versus Reflective Measurement For Multidimensional Constructs, Pavlos A. Vlachos, Aristeidis Theotokis

Pavlos A Vlachos

No abstract provided.

Corporate Social Performance And Employees: Construed Perceptions, Attributions And Behavioral Outcomes, Nikolaos Panagopoulos, Adam Rapp, Pavlos A. Vlachos

Pavlos A Vlachos

No abstract provided.

Consumer Responses To Sms Advertising: Antecedents And Consequences, Dimitris Drossos, George Giaglis, Pavlos A. Vlachos, Efpraxia Zamani, George Lekakos

Pavlos A Vlachos

No abstract provided.

Does Behaviour Of Heavy And Light Wine Buyers Differ?, Polymeros Chrysochou, Larry Lockshin, Sarah Habenschuss, Giang Trinh

Polymeros Chrysochou

Purpose: The aim of this paper is to explore the differences in behaviour between heavy and light wine buyers. This is conducted by comparing heavy and light buyers of wine in terms of their repertoires including the size, purchase frequency and market shares across brands, as well as loyalty exhibited towards particular wine attributes.

Design/methodology/approach: Using panel data of wine purchases in the UK for each buyer group (light and heavy) market shares and loyalty to wine attributes were examined. The polarisation index φ (phi) was used as a measure of loyalty.

Findings: The light buyers’ market share for small …

Exploring Differences In Product Attribute Preferences Of Private Vs. Manufacturer Brand Buyers, Athanasios Krystallis, Polymeros Chrysochou, Simon Jödecke, Inga Polster

Polymeros Chrysochou

No abstract provided.

Tourism Destination Image (Tdi): The Case Of Pertouli, Greece, Panagiota Kokkali, Alexandros Koutsouris, Polymeros Chrysochou

Polymeros Chrysochou

No abstract provided.

Adaptive Appointment Systems With Patient Preferences, Wen-Ya Wang, D. Gupta

Wen-Ya Wang

Patients' satisfaction with an appointment system when they attempt to book a nonurgent appointment is affected by their ability to book with a doctor of choice and to book an appointment at a convenient time of day. For medical conditions requiring urgent attention, patients want quick access to a familiar physician. For such instances, it is important for clinics to have open slots that allow same-day (urgent) access. A major challenge when designing outpatient appointment systems is the difficulty of matching randomly arriving patients' booking requests with physicians' available slots in a manner that maximizes patients' satisfaction as well as …