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Articles 1 - 7 of 7
Full-Text Articles in Business
More Than Meets The Eye: The Import Of Retail Cigarette Merchandising, Richard W. Pollay
More Than Meets The Eye: The Import Of Retail Cigarette Merchandising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Cultural Adaptation On The Web: Review And Implications, Sudhir H. Kale, Sangita De, Nicholas Kreider
Cultural Adaptation On The Web: Review And Implications, Sudhir H. Kale, Sangita De, Nicholas Kreider
Sudhir H. Kale
Catering to the preferences of culturally diverse Web audiences requires adaptation in Web communication. In this article, we review existing literature on culture and Website design and discuss the impact of culture on Web communication using ten dimensions of culture drawn from Hofstede's (1991) and Trompenaars' (1993) cultural frameworks.
Posters : Art & Advertising, Stephen S. Holden
Posters : Art & Advertising, Stephen S. Holden
Stephen S Holden
Posters were developed as a medium for both art and advertising forming the foundation for much advertising today which continues to blend aesthetics of art with the practicality of commerce. Accordingly, the history of the development of outdoor and more specifically poster advertising is reviewed for an understanding of how these two domains were married into one. Through this, an understanding of how posters introduced art to advertising thereby representing an important leader to most other more modern forms of media and initiating the longstanding tension in advertising as creative art and commercial gain. The third section reviews the evidence …
Is Designation Of Origin An Important Cue Driving Consumer Loyalty Behaviour? Evidence From Scanner Data On Dry-Cured Ham, Polymeros Chrysochou, Georges Giraud
Is Designation Of Origin An Important Cue Driving Consumer Loyalty Behaviour? Evidence From Scanner Data On Dry-Cured Ham, Polymeros Chrysochou, Georges Giraud
Polymeros Chrysochou
Reference to origin and region has become a factor of differentiation and added value for food product companies. Although previous studies argue that designation of origin can be considered as an extrinsic cue affecting consumer preferences, the main concern which still exists is whether designation of origin influences their actual purchase behaviour and, moreover, behavioural loyalty towards them. For measuring loyalty we applied the Dirichlet model on scanner supermarket data on dry-cured ham, a common local French food product. Results show that designation of origin is not that an important driver of loyalty comparing to price and brand name.
Subjective Impressions Of Minority Group Representation In The Media: A Comparison Of Majority And Minority Viewers’ Judgments And Underlying Processes, Donnel A. Briley, Lj Shrum, Robert S. Wyer
Subjective Impressions Of Minority Group Representation In The Media: A Comparison Of Majority And Minority Viewers’ Judgments And Underlying Processes, Donnel A. Briley, Lj Shrum, Robert S. Wyer
Donnel A Briley
Consumers’ judgments of the frequency with which members of an ethnic minority are represented in advertisements can depend on the processing strategies they employ both at the time the ads are first encountered and at the time the judgments are reported. These strategies, in turn, can depend on whether the consumers personally belong to the minority group in question. European American and African American participants received a series of advertisements that varied in terms of the relative numbers of Black and White models that were portrayed. European Americans overestimated the number of Black models that appeared in the ads when …
Comment: Boosting Algorithms: Regularization, Prediction And Model Fitting, A. Buja, David Mease, A. Wyner
Comment: Boosting Algorithms: Regularization, Prediction And Model Fitting, A. Buja, David Mease, A. Wyner
David Mease
The authors are doing the readers of Statistical Science a true service with a well-written and up-to-date overview of boosting that originated with the seminal algorithms of Freund and Schapire. Equally, we are grateful for high-level software that will permit a larger readership to experiment with, or simply apply, boosting-inspired model fitting. The authors show us a world of methodology that illustrates how a fundamental innovation can penetrate every nook and cranny of statistical thinking and practice. They introduce the reader to one particular interpretation of boosting and then give a display of its potential with extensions from classification (where …
Boosted Classification Trees And Class Probability/Quantile Estimation, David Mease, A. Wyner, A. Buja
Boosted Classification Trees And Class Probability/Quantile Estimation, David Mease, A. Wyner, A. Buja
David Mease
The standard by which binary classifiers are usually judged, misclassification error, assumes equal costs of misclassifying the two classes or, equivalently, classifying at the 1/2 quantile of the conditional class probability function P[y = 1jx]. Boosted classification trees are known to perform quite well for such problems. In this article we consider the use of standard, off-the-shelf boosting for two more general problems: 1) classification with unequal costs or, equivalently, classification at quantiles other than 1/2, and 2) estimation of the conditional class probability function P[y = 1jx]. We first examine whether the latter problem, estimation of P[y = 1jx], …