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Full-Text Articles in Business
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
The Direct And Indirect Influences Of Human Values On Product Ownership., Michael W. Allen, Sik Hung Ng
The Direct And Indirect Influences Of Human Values On Product Ownership., Michael W. Allen, Sik Hung Ng
Michael Allen
The present study proposes a conceptual model of how consumers' choice of products may be influenced by the human values that they endorse. The model suggests that values can influence product choice directly or indirectly depending on the meaning of the product and the kind of judgement used to evaluate that meaning. Speci®cally, values would have a direct influence on product choice when consumers attend to a product's symbolic meaning and make an aective judgement, and have an indirect influence (via tangible attribute importance) when consumers attend to a product's utilitarian meaning and make a piecemeal judgement. To test the …