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Corporate Social Responsibility Orientation And Organisational Performance Within The Retailing Sector, Andrew J. Zur, Jody Evans, Kerrie Bridson
Corporate Social Responsibility Orientation And Organisational Performance Within The Retailing Sector, Andrew J. Zur, Jody Evans, Kerrie Bridson
AZ
It is becoming increasingly apparent that organisations in the oversaturated retailing sector are looking for new ways to gain a positional advantage over competitors. Using the resource-based view, this paper proposes that investment in and implementation of socially responsible and sustainable practices and strategies is, in fact, a capability of the firm. Further, we suggest that an organisation is able to better achieve a positional advantage and subsequent strong organisational performance through adoption of a corporate social responsibility (CSR) orientation. We also posit that organisational culture, corporate strategy and target stakeholders influence the development of a strong CSR orientation.
Csr Orientation And Organisational Performance In The Australian Retail Industry, Andrew J. Zur
Csr Orientation And Organisational Performance In The Australian Retail Industry, Andrew J. Zur
AZ
This study aims to contribute to current business ethics literature by conceptualising the relationship between organisational culture, corporate strategy, and target stakeholders and the formation of a CSR orientation. The study will further explore whether corporate social responsibility policies and practices will result in an overall improved positional advantage for the firm and, as a consequence, positively enhance organisational performance. These relationships will be examined within the context of the retail industry in Australia, focusing on the food, clothing and textiles, and footwear sectors.