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The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis
The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis
Irene J. Dickey
This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …
Emerging Trend In Educating Future Young Marketers: "Like Or Unlike", Pamela Kwok, Paula Hodgson
Emerging Trend In Educating Future Young Marketers: "Like Or Unlike", Pamela Kwok, Paula Hodgson
Paula Hodgson
The implementation of a new academic structure, the Hong Kong Diploma of Secondary Education, in 2012 has led to revised common descriptors for associate-degree and higher-diploma programmes released by the Education Bureau in Hong Kong. Both types of programme are now required to have generic content of at least 60 and 40 percent, respectively, in terms of curriculum design. This generic content covers IT and other skills for initial employment at a para-professional level. The business environment in Hong Kong is highly dynamic, and generic IT skills can play a crucial role in enabling young marketers to be better informed, …