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Full-Text Articles in Business
Determinants Of Undergraduate Level Business School Choice In The Uk: The Role Of Research Reputation, Ibrahim Sirkeci, Richard Mannix
Determinants Of Undergraduate Level Business School Choice In The Uk: The Role Of Research Reputation, Ibrahim Sirkeci, Richard Mannix
Ibrahim Sirkeci
This study investigates the role of research reputation in student choice of business school in the UK. Within the growing student demand globally along with increasing competition it is important to understand the value the service receivers (i.e. students) attach to the research reputation which often is a key determinant in university rankings. A review of the literature in this area revealed that little had been done on defining what was meant by research reputation and the specific role that this had on student choices in business schools. This gap in the literature formed the rationale for this study. We …
Review Of Alfie Kohn, No Contest: The Case Against Competition, J. Scott Armstrong
Review Of Alfie Kohn, No Contest: The Case Against Competition, J. Scott Armstrong
J. Scott Armstrong
Kohn's No Contest reviews empirical research on competition. In fact, much work has been done to determine whether competition is better than cooperation and some work has compared competition with doing the best for oneself. The research comes from many fields, but primarily from education, sports, the performing arts,and psychology. The results have been consistent, clear-cut, and surprising: competition typically results in less creativity, poorer performance, and reduced satisfaction.
Review Of Anthony Pratkanis And Elliot Aronson, Age Of Propaganda: The Everyday Use And Abuse Of Persuasion, J. Scott Armstrong
Review Of Anthony Pratkanis And Elliot Aronson, Age Of Propaganda: The Everyday Use And Abuse Of Persuasion, J. Scott Armstrong
J. Scott Armstrong
This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you my conclusion?) I will use a two-sided argument to try to convince you to read this book. (Is a two-sided argument relevant in this situation and, if so, should I tell you the good news first or last?) I will reduce the asides in the rest of this review because are distracting (and distraction is not useful here, as the arguments to purchase this book are strong); suffice it to say that these are the types of issues that the authors address.
Marketing Blackness: How Advertisers Use Race To Sell Products, David Crockett
Marketing Blackness: How Advertisers Use Race To Sell Products, David Crockett
David Crockett
Marketing blackness, or black cultural identity, involves promotional strategies reliant on persons and other symbolic and material representations socially and historically constructed as black (e.g. speech and phonetic conventions, folklore, style, fashion, music, usage of the body, and the black physical form). This research presents a framework that assesses the strategic role blackness representations play in US advertising. The framework addresses the fundamental question of how advertisers use blackness representations to deliver promises about their products’ benefits, a necessary first step in ultimately understanding their effectiveness and their impact on blackness itself. The framework orders blackness representations along two dimensions …