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Marketing

Selected Works

Selected Works

2018

Articles 1 - 13 of 13

Full-Text Articles in Business

Online Doctoral Students At A Faith-Based University: Concerns Of Online Education, Kelly Price-Rhea, Julia Price, Deborah Hayes Aug 2018

Online Doctoral Students At A Faith-Based University: Concerns Of Online Education, Kelly Price-Rhea, Julia Price, Deborah Hayes

Kelly Price-Rhea

Online doctoral education enrollment continues to rise, and the number of academic institutions who offer the degrees are increasing proportionately. Various types of institutions are involved in this growth, including those that are faith-based. Due to the competitive nature of all online doctoral degrees, including faith-based and secular programs, it is imperative to understand the needs and concerns of the students who enroll in such programs. Students enrolled in a faith-based university online doctoral program were surveyed regarding their concerns about online doctoral education. The results revealed three main themes of concerns/non-concerns, and these results could be beneficial to faith-based …

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The Effects Of Visuals On Social Media Engagement Poster, Katherine Penkala May 2018

The Effects Of Visuals On Social Media Engagement Poster, Katherine Penkala

Katherine Penkala

No abstract provided.

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Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow Apr 2018

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Erin Gow

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

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Keuntungan Bonus Melimpah Di Permainan Judi Online, Sarana99 Agen Judi Domino Apr 2018

Keuntungan Bonus Melimpah Di Permainan Judi Online, Sarana99 Agen Judi Domino

situs terbaik

Bonus besar dalam permainan judi online menjadi daya tarik tersendiri buat seorang pemain. Jika memang demikian keadaanya, disini saya akan memberikan anda rekomendasi permainan judi online yang menyimpan bonus besar juga cara mendapatkan bonus tersebut.

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Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi Feb 2018

Menembus Pasar Dunia Dengan Internet Marketing Dan Media Sosial.Pdf, Dwi Wahyudi

Dwi Wahyudi

Di bulan Februari lalu, Blogger Borneo diminta untuk menjadi pemateri dalam kegiatan Peningkatan Vokasional KUMKM Berbasis E-Commerce yang diselenggarakan di Pontianak dari tanggal 23-24 Februari 2018. Secara tidak langsung, sebagai alumni almamater Universitas Tanjungpura, Blogger Borneo telah menjadi bagian dari gerakan Bersama UNTAN Membangun Negeri yang baru-baru ini digaungkan.

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Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik Feb 2018

Keuntungan Yang Akan Didapat Bermain Judi Secara Online, Taruhan Terbaik

taruhan terbaik

dont shy, ayo baca informasi judi online ini supaya anda bisa mengenalnya lebih baik dan memperoleh lagi keuntungan besar.

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Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya Feb 2018

Permainan Judi Online Yang Populer Di Indonesia, Pokerseo Situs Taruhan Terpercaya

pokerseosite

inilah informasi terbaik yang mengabarkan jenis permainan judi online yang terkenal dan populer di indonesia.

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Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker Feb 2018

Judi Poker Online Dengan Uang Asli.Docx, Sekilas Poker

Sekilas Poker

Website sekilaspoker yang sendiri adalah satu situs infa dari agen judi poker Uang Asli yang sudah meyediakan hal yang berkaitan dengan kemurahan transaksi deposit yang dimna anda pakai beberapa bank yang lokal di Indonesia yang seperti BCA, MANDIRI, BNI, BRI serta DANAMON dengan minimum deposit yang kecil sebesar 10. 000 ribu rupiah

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Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya Feb 2018

Agen Poker Online Indonesia Terpercaya.Docx, Luna Maya

Luna Maya

Berbicara masalah permainan Agen Poker Online Indonesia Terpercaya sudah pasti tidak ada yang dapat menyangkal kalau product permainan dari website nya dengan terbuka sudah di akui dari bermacam lokasi casino on-line yang sudah datang bertandang untuk lakukan betting.

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Kemenangan Tujuan Utama Bermain Judi Online, Taruhan Terpercaya Jan 2018

Kemenangan Tujuan Utama Bermain Judi Online, Taruhan Terpercaya

taruhan terpercaya

Semua orang yang bermain judi online pasti mempunyai 1 tujuan yang sama yaitu menang. informasi ini ditujukan untuk seorang pemain judi online yang ingin mendapatkan kemenangan dari permainan judi online,maka seorang pemain diwajibkan mengerti dan tahu cara mainnya terlebih dahulu kemudian cermati jenis permainan yang sekiranya mudah untuk dimenangkan.

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Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir Jan 2018

Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir

Chris Jay Hoofnagle

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place …

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Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham Dec 2017

Collective Action And Market Formation: An Integrative Framework, Brandon Lee, Jeroen Struben, Christopher B. Bingham

Brandon Lee


While extant research places collective action at the heart of market formation, it provides little understanding about when and to what extent collective action is important. In this paper, we develop a novel theoretical framework detailing what collective action problems and solutions arise in market formation and under what conditions. Our framework centers on the development of market infrastructure with three key factors that influence the nature and extent of collective action problems: perceived returns to contributions, excludability, and contribution substitutability. We apply our framework to diverse market formation contexts and derive a fresh set of attendant propositions. Finally, we …

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Sponsoring The Professional Sales Program: A Win-Win For Students And Companies, Louis J. Zmich, Mark D. Groza, Mya Groza Dec 2017

Sponsoring The Professional Sales Program: A Win-Win For Students And Companies, Louis J. Zmich, Mark D. Groza, Mya Groza

Louis Zmich

This study builds on the literature regarding employer branding and talent acquisition by examining the effect corporate sponsorship of professional sales programs has on prospective employees. Grounded in theories of organizational reputation, brand equity and corporate sponsorship, it is proposed that sponsoring a sales program leads to enhanced student perceptions of the sponsoring firm. To test the study predictions, a natural field experiment involving four semesters of professional sales students is conducted. Results largely confirm the study prediction that sponsorship enhances students’ employment perceptions. The study offers managerial guidance for both professional sales programs and sponsors.

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