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Marketing

Selected Works

Selected Works

2010

Conference proceedings

Articles 1 - 1 of 1

Full-Text Articles in Business

Brand Patronage And Loyalty Patterns: Store Vs. Manufacturer Brands In The Greek Soft Drink Category, Athanasios Krystallis, Polymeros Chrysochou, Christos Fotopoulos Dec 2009

Brand Patronage And Loyalty Patterns: Store Vs. Manufacturer Brands In The Greek Soft Drink Category, Athanasios Krystallis, Polymeros Chrysochou, Christos Fotopoulos

Polymeros Chrysochou

No abstract provided.