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Articles 1 - 14 of 14
Full-Text Articles in Business
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Gregory E. Osland
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Daniel H. McQuiston
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
Vodcasting As A Tool For Recruiting Students, Kathryn King
Vodcasting As A Tool For Recruiting Students, Kathryn King
Kathryn King
No abstract available
Pursuing Parenthood: Integrating Cultural And Cognitive Perspectives On Persistent Goal Striving, Eileen Fischer, Cele C. Otnes, Linda Tuncay Zayer
Pursuing Parenthood: Integrating Cultural And Cognitive Perspectives On Persistent Goal Striving, Eileen Fischer, Cele C. Otnes, Linda Tuncay Zayer
Linda Tuncay Zayer
This article argues that a fuller understanding of consumer persistence, or repeated attempts to achieve goals, is necessary and can be achieved by adopting an interdisciplinary perspective and integrating cultural and cognitive perspectives on consumer phenomena. Developing insights by examining experiences of informants pursuing parenthood using assisted reproductive technologies, we build on Bagozzi and Dholakia’s (1999) model of goal striving to explore how cultural discourses inform consumers’ cognitions. We analyze how both life-project framing discourses and culturally pervasive discourses affect consumers and demonstrate that a cultural perspective is a vital complement to cognitive models of persistence.
The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight
The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight
Oscar T McKnight Ph.D.
No abstract provided.
Dark Tourism: The Ethics Of Exploiting Tragedy, Philip R. Stone
Dark Tourism: The Ethics Of Exploiting Tragedy, Philip R. Stone
Dr Philip Stone
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Robert Mackoy
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
How To Succeed In Advertising When All You Have Is Talent (Second Edition), Laurence Minsky
How To Succeed In Advertising When All You Have Is Talent (Second Edition), Laurence Minsky
Laurence Minsky
No abstract provided.
The Relevance Of Role Models To Older Aged Generation Y Consumers, Joanna Minkiewicz
The Relevance Of Role Models To Older Aged Generation Y Consumers, Joanna Minkiewicz
Dr. Joanna Minkiewicz
No abstract provided.
Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo
Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo
Dr. Joanna Minkiewicz
No abstract provided.
Strategies For Success, Laurence Minsky
Mapping The Bounds Of Incoherence: How Far Can You Go And How Does It Affect Your Brand?, Ujwal Kayande, John H. Roberts, Gary L. Lilien, Duncan Kh Fong
Mapping The Bounds Of Incoherence: How Far Can You Go And How Does It Affect Your Brand?, Ujwal Kayande, John H. Roberts, Gary L. Lilien, Duncan Kh Fong
Ujwal Kayande
Consumers often have to evaluate products comprising a combination of attributes that is not expected by them, given their beliefs about how attributes normally co-vary in the product category. Such an attribute combination implies that the claimed level of a product attribute is then different from what the consumer might infer, given the level of another attribute, resulting in what we call product incoherence. We develop a model to calibrate the effect of incoherence on perceptions, uncertainty, preference, and ultimately purchase. Our model can allow managers to determine consumers’ acceptance for different positions in the multiattribute space, so they can …
Review: Kz – A Feature Length Film Documentary By Rex Bloomstein, Philip Stone Dr
Review: Kz – A Feature Length Film Documentary By Rex Bloomstein, Philip Stone Dr
Dr Philip Stone
Review of the television documentary "KZ" by Rex Bloomstein. Published by The Dark Tourism Forum and available at www.dark-tourism.org.uk
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented