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Articles 1 - 10 of 10
Full-Text Articles in Business
The Social Uses Of Advertising, Mark Ritson, Richard Elliott
The Social Uses Of Advertising, Mark Ritson, Richard Elliott
Mark Ritson
Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising's contribution to the everyday interactions of adolescent informants at a number of English high schools. The study reveals a series of new, socially related advertising-audience behaviors. Specifically, advertising meanings are shown to possess social uses relating to textual experience, interpretation, evaluation, ritual use, and metaphor. The theoretical and managerial implications of these social uses are …
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.
Not All Customers Are Created Equal: Looking At Lifetime Value, Mark E. Pickering
Not All Customers Are Created Equal: Looking At Lifetime Value, Mark E. Pickering
Mark E Pickering
Customer Lifetime Value (CLV) refines customer profitability analysis to view customers as assets. Thinking in terms of CLV provides the impetus to target customer acquisition efforts on the right customers, and to improve the profitability and duration of the relationship with existing customers. This article introduces the concepts and benefits associated with CLV and actions to improve value.
Using Customer Profitability Information To Drive The Bottom Line, Mark E. Pickering
Using Customer Profitability Information To Drive The Bottom Line, Mark E. Pickering
Mark E Pickering
This article utilises a case study of a textile manufacturer and distributor to demonstrate the use of customer profitability analysis to improve company profitability.
Post-Structuralism And The Dialectics Of Advertising: Discourse, Ideology, Resistance, Richard Elliott, Mark Ritson
Post-Structuralism And The Dialectics Of Advertising: Discourse, Ideology, Resistance, Richard Elliott, Mark Ritson
Mark Ritson
No abstract provided.
Gender Inequity And Quality Of Life: A Global Perspective, Kathy K. Dhanda, Ronald Hill
Gender Inequity And Quality Of Life: A Global Perspective, Kathy K. Dhanda, Ronald Hill
Kathy K Dhanda
No abstract provided.
A Market Based Solution To Acid Rain: The Case Of Sulfur Dioxide (So2) Trading Program, Kathy K. Dhanda
A Market Based Solution To Acid Rain: The Case Of Sulfur Dioxide (So2) Trading Program, Kathy K. Dhanda
Kathy K Dhanda
No abstract provided.
Cumhuriyet Donemi Turkiye'sinde Goc Hareketleri, A Icduygu, Ibrahim Sirkeci
Cumhuriyet Donemi Turkiye'sinde Goc Hareketleri, A Icduygu, Ibrahim Sirkeci
Ibrahim Sirkeci
Analysis of migration movements in Turkey throughout the republican period. Turkiye'de goc hareketlerinin bir analizi.
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.