Business Commons^™

Mba Students Serve Community With Capstone Project, Valerie Christian

Valerie Christian

Four graduating MBA students from Sacred Heart University’s John F. Welch College of Business met with leadership of the Fairfield Museum and History Center to present their capstone project: a proposal to improve the facilities and a marketing plan for the town’s Burr Mansion. Valerie Christian, assistant professor of management at SHU, taught the capstone course

Shu Procures 3d Printer For Use In Curriculum, Enda Mcgovern

Enda McGovern

Sacred Heart University’s John F. Welch College of Business has purchased a 3D printer for SHU professors and students to use as a tool of innovation in classrooms and for academic projects. The idea for procuring the printer came from Enda McGovern, associate professor of marketing and sport management, who is implementing the technology into his marketing principles course this fall.

Advertising Higher Education In Romania, Anca C. Micu, Madalina Moraru

WCBT Faculty Publications

Romania, a former communist country in Eastern Europe, saw the iron curtain lifted in 1989, and started at that time the transition to a free market economy. The past couple of decades encompass extraordinary changes in the economic structure and environment, with state monopolies being dissolved and private companies entering the market and competing in western manner. The Romanian conversion from central planning to a market-oriented economy provides a fascinating laboratory for research in economic theory and practice (Hefner and Woodward 1999). With the advent of a free market economy and a competitive environment, advertising exited its dormant communist stage …

Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar

WCBT Faculty Publications

Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing, neuromarketing applies neuroscientific methods to study consumer reactions to specific marketing related stimuli. This study analyzes the use of neuromarketing by for-profit and non-profit organizations from an ethical perspective based on consumers’ point of view. The implications of consumers’ ethical judgments are also explored.

The empirical evidence indicates that consumers perceive the use of neuromarketing-based marketing tactics by for-profit organizations to be unethical, yet the same tactics are considered ethical …