Business Commons^™

Friends Or Foes?: Examining Social Capital Of International Ngos And Food Security Programs, Mariah Ann Kraner

Dissertations and Theses

Food insecurity and chronic hunger are devastating global problems currently facing more than a billion people. There are many actors involved in the response to stomp out world hunger, including International Non-Governmental Organizations (INGOs). These INGOs, however, work in tumultuous environments with limited resources. This dissertation examines the INGOs involved in the food security dilemma (N=51) to investigate how they use resources to reach hungry populations.

It is hypothesized INGOs use a mix of material resources and social capital to enhance their organizational performance. However, little is known about the impact these resources have on reaching communities in need. Social …

Value Measurement For New Product Category: A Conjoint Approach To Eliciting Value Structure, Roland Helmut Heger

Dissertations and Theses

Ability to measure value from the customer's point of view is central to the determination of market offerings: Customers will only buy the equivalent of perceived value, and companies can only offer benefits that cost less to provide than customers are willing to pay. Conjoint analysis is the most popular individual-level value measurement method to determine relative impact of product or service attributes on preferences and other dependent variables. This research focuses on how value measurement can be made more accurate and more reliable by measuring the relative influence of selected methodological variations on performance in prediction and on stability …