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Full-Text Articles in Business
Consumer Receptivity Of Foreign Products: The Roles Of Country-Of-Origin Image, Consumer Ethnocentrism And Animosity, Larry Lee Carter Jr.
Consumer Receptivity Of Foreign Products: The Roles Of Country-Of-Origin Image, Consumer Ethnocentrism And Animosity, Larry Lee Carter Jr.
Theses and Dissertations in Business Administration
In business, the survival of a manufacturing firm is dependent upon the consumer's acceptance and purchase of its products. Globalization and the accessibility of markets worldwide have expanded the potential customer base from purely domestic to include international customers. It is imperative for marketing managers to accurately assess consumer product perceptions to forecast foreign market entry acceptance and develop some form of competitive advantage that will be sustainable over the long run. Despite the apparent relevance and importance of analyzing consumer product perceptions, there is a lack of research in modeling the relationships between primary antecedents that influence consumers' receptivity …
The Impact Of Collective Animosity And Collective Guilt On The Judgments Of And Preferences For Japanese Products, Amro Maher
Theses and Dissertations in Business Administration
Collective animosity and its effects on consumers' perceptions of and preferences for foreign products from the perpetrators' country of origin has received considerable attention in the marketing literature (Ettenson and Klein 2005; Klein, Ettenson and Morris 1998; Klein 2002; Nijseen and Douglas 2005). Collective animosity however is only one possible emotion that might be experienced towards other groups (Smith 1993; Smith 1999; Mackie, Devos and Smith 2000). Collective guilt is one of these possible emotions that have received considerable attention in the social psychology literature. Collective guilt refers to the distress that one might feel due to moral transgressions performed …