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An Investigation Of The Antecedents And Consequences Of Individual-Level Customer Orientation: A Comprehensive Approach, Ceyhan Kilic
An Investigation Of The Antecedents And Consequences Of Individual-Level Customer Orientation: A Comprehensive Approach, Ceyhan Kilic
Theses and Dissertations in Business Administration
Customer orientation has been acknowledged by both practitioners and scholars as a critical element for the success of almost every business.
The primary objective of this research study is to respond to the previous research calls (e.g., Brown et al. 2002; Deshpande, Farley, and Webster 1993; O'Hare, Boles, and Johnston 1991) by investigating the antecedents and consequences of customer orientation at the individual level through a comprehensive structural model. The suggested model captures a comprehensive set of potential antecedents of customer orientation. The antecedents and consequences of customer orientation include organizational factors (i.e., organizational culture and market orientation), j ob-related …