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Marketing Planning In Small Manufacturing Firms : An Investigation Into The Theory And Practice Of Marketing Planning By Small Manufacturing Firms In Counties Cork & Kerry., John Patrick Cowman
Marketing Planning In Small Manufacturing Firms : An Investigation Into The Theory And Practice Of Marketing Planning By Small Manufacturing Firms In Counties Cork & Kerry., John Patrick Cowman
Theses
As a result of undertaking this study, the researcher hopes to be able to draw conclusions about the practical relevance to small manufacturing firms of the marketing planning concepts set out in marketing literature by writers such as Kotler, McCarthy, MacDonald, Stapelton and others.
This study examines marketing planning in small Manufacturing firms - SMFs - in the Irish Counties of Cork and Kerry.
The essential aims of this study are to try to determine:
(1) How marketing planning is carried out by companies in the target group;
(2) Contrast marketing planning practice among the target population with recommendations for …