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Marketing

Marquette University

Business ethics

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Full-Text Articles in Business

Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak Nov 2015

Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak

Marketing Faculty Research and Publications

In this paper we will analyze the relationship between free market principles and ethics through an exploration of how too many business managers often approach the ideas of Adam Smith and Milton Friedman. In doing so, we aim to provide a thoughtful foundation for future discussions of how we ought to navigate this intersection. We briefly examine questions such as: What is the relationship between the “best” economy in terms of efficiency and the common good for society? Is pursuing one’s individual economic advantage the same as promoting the general interest? As we analyze and discuss these questions, specifically in …


Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak Feb 2013

Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak

Marketing Faculty Research and Publications

In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …


Ethics Of Marketing, Gene R. Laczniak Jan 2012

Ethics Of Marketing, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.