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Invited Case Study - Shreni: A Digital Platform For Business Resilience During The Pandemic, Rajashri Sai, Vanita Viswanath

Subsistence Marketplaces

We describe how community weavers and artisans who operated various Micro, Small, and Medium Enterprises (MSMEs) in Karnataka, India, during the pandemic, and how they were able to sustain and grow their business despite the challenges brought on by the pandemic. We used data from two rounds of surveys conducted by Shreni Samudaya[1], along with Impactree Data Technologies Private Limited. The textile industry recorded negative growth during the pandemic, with the smaller MSMEs experiencing the biggest losses. Despite numerous enterprises shutting down and facing heavy losses, weavers and artisans were able to sustain and upscale their business, reach …