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Full-Text Articles in Business
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
Senior Honors Theses
Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …
African Political Leaders' Uneven Policies, Anemic Economic Growth, And Absorptive Market Demand For Foreign Direct Investment, Sylvester Uadiale
African Political Leaders' Uneven Policies, Anemic Economic Growth, And Absorptive Market Demand For Foreign Direct Investment, Sylvester Uadiale
Doctoral Dissertations and Projects
This dissertation research paper summarizes the pertinent literature on Foreign Direct Investment (FDI) in emerging economies. It focuses on the impact of FDI on host economies, political leaders’ uneven policies, and absorptive market demand implications arising from this (potential) impact. The beneficial effects of FDI on emerging economies provide capital and finished products, materials, parts, generation of tax revenues, higher exports, and access to new technology. These benefits are more than ever a necessity for some Sub-Saharan African countries on the path of economic growth. However, the approach toward economic development comes with uncertainties. The purpose of this flexible design …
Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Disney's Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Senior Honors Theses
One of the many ways Disney is a successful organization is because of the effective use of marketing. For Disney to be able to have effective marketing tactics within the entire target audience, market segmentation must take place. A prevalent segment within Disney’s target market is children ages 2-10. There are differences in emotional maturity and interests throughout this age range which requires Disney to start the process of segmentation. Many factors that encompass the process of segmentation are attitudes, interests, and opinions that define this segment. These factors also need to be taken into consideration when marketing to parents …