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An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton
An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2016
A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest in what they see as a floundering – if not sinking – sport. A self-administered survey was distributed at the race with those completing it having a chance to win a souvenir shirt from the races. The results indicate that better marketing is needed. WOM represented the most common means by which attendees learned about the event; much of this was …
Understanding Employer Needs And Expectations From The Perspective Of Human Resources, Tulay Girard, Daniela Ngounou
Understanding Employer Needs And Expectations From The Perspective Of Human Resources, Tulay Girard, Daniela Ngounou
Association of Marketing Theory and Practice Proceedings 2016
This pre-test study attempts to understand employers’ current needs and expectations of recent graduates from a 4-year business program at higher education institutions from the perspective of human resource managers/specialists. After conducting a literature review and a pre-test survey, the authors developed scale items that measure the importance of certain knowledge and skill sets as well as behavioral traits from the perspectives of human resource specialists. The feedback received from the human resource specialists who participated in pre-test survey identified additional skill sets, knowledge areas, and behavioral traits that are most important to employers’ needs. After pre-testing the measurement items …