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Full-Text Articles in Business
When Objective Price Information Is Not Available: Impact Of Unpublished Or Missing Prices On The Purchase Journey For High Costs, High Involvement Products, Thomas J. Dammrich
When Objective Price Information Is Not Available: Impact Of Unpublished Or Missing Prices On The Purchase Journey For High Costs, High Involvement Products, Thomas J. Dammrich
College of Business Theses and Dissertations
Every model of the consumer purchase journey includes an evaluation phase, during which consumers search for product attributes including price. While much has been written about search, knowledge uncertainty, and the role of price in continued search and purchase intent, very little, if any, empirical work has been done to understand the impact on the path to purchase when objective price is not available. This study undertakes a field experiment with random assignment in a natural setting to examine the impacts on consumer behavior related to continued search, lead generation and purchase intent when objective price is not available. The …
Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research
Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research
Business Exchange
Profiles of seven DePaul professors and the research they are conducting in areas as diverse as work-life balance and investor behavior: James D. Shilling, Real Estate Studies; R. David McLean, Investment Management; Kelly Richmond Pope, Accountancy; Andrew Gallen, Marketing; Alyssa J. Westring, Management; William Sander, Economics; and Misty Johanson, Hospitality Leadership.
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Business Exchange
Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism
Scholarly Pursuits: It Takes A Community To Raise A Brand
Scholarly Pursuits: It Takes A Community To Raise A Brand
Business Exchange
DePaul Marketing Professor Al Muniz's research on brand communities--people who, united by their loyalty to a particular brand, feel a responsibility to share brand narratives and offer support and solutions associated with the brand--has changed the marketing discipline. He is currently researching the LEGO brand community.
Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data
Faculty Focus: Marketing Professor Prepares Students To Embrace Big Data
Business Exchange
Assistant Professor of Marketing Marina Girju is preparing students to find new and better ways to analyze and predict consumer behavior using big data.
Marketing Professor Builds Real-World Connections For Students And Alumni
Marketing Professor Builds Real-World Connections For Students And Alumni
Business Exchange
Associate Professor of Marketing Zafar Iqbal discusses his personal journey from his home in Pune, India to life as a DePaul professor in Chicago and his work spearheading educational exchange initiatives with Symbiosis International University in Pune. He is working on a large-scale research project to identify and categorize different types of marketing careers.
Achieving Change In Students' Attitudes Toward Group Projects By Teaching Group Skills, Lawrence Hamer, Robert O'Keefe
Achieving Change In Students' Attitudes Toward Group Projects By Teaching Group Skills, Lawrence Hamer, Robert O'Keefe
Publications – Dreihaus College of Business
Despite the many positive benefits which can be derived from group assignments, faculty members frequently report that students generally dislike being assigned to a group project. This paper reports a quasi-experiment which presented students with information about the relevance and importance of group skills during the time in which they were working on an assigned group project, and then measured the students' attitudes toward group projects. The reported study demonstrates that instructors can alter students' perceptions of group work by incorporating instruction about group skills into group assignments.