Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Theses Digitization Project
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.